Our Story
About Forever Living Wellness
Forever Living Wellness was established in 2023 by Lerato, an independent distributor and affiliate of Forever Living Products. Inspired by her own journey toward better health and financial independence, Lerato founded this platform to share the transformative power of aloe-based wellness with others.
Our Corporate Roots
We are proud to be affiliated with Forever Living Products, the world's largest grower, manufacturer, and distributor of Aloe Vera products.
- ✦ Founded in 1978 by Rex Maughan in Scottsdale, Arizona.
- ✦ Vertically integrated owning massive Aloe Vera farms in the Dominican Republic and Texas to ensure pure quality from plant to product.
- ✦ Operating in over 160 countries, including strong presence in the SADC region: South Africa, Botswana, Namibia, Mozambique, Angola, Eswatini, and Zimbabwe.
As an independent Forever Business Owner (FBO), Lerato acts as your personal guide to these premium products. This is more than just a store; it's a mentorship platform where Lerato helps others build their own income streams, following the proven business model established by Rex Maughan over 45 years ago.
Whether you are here to revitalize your health with our natural products or to explore the business opportunity, you are joining a global family rooted in integrity, empathy, and fun.
Our Values
Empowerment
Simple routines and guidance that fit real life and build confidence.
Compassion
Support rooted in lived experience — every journey matters.
Natural Wellness
Aloe‑based products that help restore balance and wellbeing.